An article on The Retail Bulletin has reported on the increasing number of mid-sized retailers investing in new technology to get closer to their customers, with a quarter of retailers prioritising IT spend on store systems.
The study, conducted by Aldata Solution, found that almost double (20%) the amount of mid-sized retailers plan to invest in ERP and cloud computing compared to just 11% of total retailers, in a bid to reduce existing costs and improve store-based customer service.
Allan Davies, EVP Market Development at Aldata Solution said: “Being a mid-sized retailer has never been harder than it is today, but a key differentiator is the close relationship they have with their customers by being more local and this is where the larger retailers are trying to play catch up.”
Realising what customers want is vital for retailers and will help to encourage footfall and maximise profits. Investing in an effective EPoS solution allows retailers to monitor customer trends and supports efficient stock management, meaning retailers are in a better position to know how to accommodate the needs of their customers.
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