Festive season is just a few weeks away and retailers need to start preparing for Black Friday which falls on 25th November this year.
Black Friday is both anticipated and feared by retailers due to increase in footfall. This means you should have a plan of action beforehand.
At Nisyst we want you to be able to make the most of Black Friday sales, which is why we’ve put together the below tips.
Advertise Deals and Discounts
Black Friday is the perfect opportunity for many shoppers to purchase items at a discounted price. Customers are looking for deals when they shop during this time of year, so make sure they know to come to your business to find them.
You can use social media and newsletters to promote special offers. You can also invest in more traditional marketing by placing ads in TV and radio, as well as using local papers, leaflets and posters.
Have Faster Checkouts
Being able to quickly process sales during one of the busiest events of the year can definitely help your business.
A great EPoS system can help you speed up your service by allowing shoppers to pay using cards or mobile technology. This means you need to make sure that your EPoS system is up-to-date ahead of Black Friday.
Keep Your Shop Stocked
Retailers should also keep their stock levels full at all times. You don’t want to run out of products during a peak selling time. Black Friday is not just a great opportunity to sell less popular items, but also to upsell new season offers.
This is because people looking for deals and bargains are also likely to purchase other products and services that are not discounted.
No matter what you sell, you can always benefit from great EPoS systems that can help you prepare for Black Friday and ensure everything goes smoothly when it finally arrives.
Contact us today to learn more about how your business can benefit from a new EPoS system.